The link below will give you a snapshot about the PR crisis that…

Question Answered step-by-step The link below will give you a snapshot about the PR crisis that… The link below will give you a snapshot about the PR crisis that United Airlines dealt with in 2017 after violently removing a passenger from one of their flights. https://www.washingtonpost.com/news/the-intersect/wp/2017/04/11/the-full-timeline-of-how-social-media-turned-united-into-the-biggest-story-in-the-country/https://www.businessinsider.com/timeline-of-a-crisis-how-uniteds-passenger-bumping-debacle-unfolded-2017-4https://www.ibtimes.com/united-airlines-controversy-timeline-full-list-events-after-passenger-dragged-plane-25250272. Imagine if you were the PR agency handling the United Airlines account. Conduct a Message Mapping exercise with at least 3 of ALL the stakeholders that you will identify in step 1 of the exercise. For each of the 3 stakeholders you identify, create 2 tactics per stakeholder utilizing a) owned media b) paid media c) Other IMC options available to you. Discuss the tactics in details as to what are their objectives, how will they be executed and how will their implementation be evaluated. 100 POINTS Arts & Humanities Communications Public Relations MK 341 Share QuestionEmailCopy link Comments (0)

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